I'm going to give you 26 tips on what you're doing wrong with SEO and I'm going to guide you about how to analyze your website for SEO mistakes
There's no such thing as a perfect website, and there is no such thing as a perfect SEO strategy. This blog post focuses on the second part: the mistakes you're making with your SEO strategy. Now – these might not be mistakes you can see or feel – but they are real and affect your rankings, traffic, and conversions.
I'll discuss the most common mistakes and show some specific examples. If you've seen some of these errors on your website, you might want to read this article twice because it shows you how to deal with them.
Mistake #1: You have no SEO strategy at all
This is by far the biggest mistake that companies are making. Companies are investing lots of money in their websites, but have no plan what to do with them. We've seen sites with 10s of thousands of pounds spent on their website – but they don't have any SEO strategy at all!
Now – this does not mean that there's only one right way to do SEO. On the contrary, there are many different ways to do SEO. But it does mean that you need a set of rules that define how your website should be treated in the search engines.
Mistake #2: You don't track your SEO efforts
This mistake is closely related to number one. Since you have no strategy at all, you're not tracking which parts of your strategy are doing well.
For example, imagine you have a website that provides financial services. This website needs to rank well on keywords like "investments", "mortgage", etc. But since you have no strategy at all, you're not tracking whether or not you rank well on these keywords.
You could do various things to track your rankings for these keywords: free tools like Google Webmaster Tools offer some basic SEO statistics; you can use paid tools like Raven Tools. But the most important part is tracking what works and what doesn't. If you don't do this, then there's no way that you'll ever improve your rankings.
Mistake #3: Not using meta keywords tag
This one is the easiest to fix, but sadly it's still a big mistake that many companies make. Since 2005 Google and other search engines don't use the meta keywords tag for ranking websites in their search results; you should remove this tag from all your pages (unless you have some very good reasons to keep it).
Mistake #4: Not using meta descriptions tag
The meta description is not used by search engines for ranking your website, but it's still a major ranking factor. If you have a page about "mortgages" and you don't bother writing a unique meta description, then Google will use the default meta description: "description goes here". This is not what you want.
The best way to handle this problem is by using a proper page template for all your pages. For example, if you have a page about "mortgages", make sure you write a unique meta description that will describe exactly what your users can find on this page.
Mistake #5: Duplicate content
Duplicate content is one of the biggest problems in SEO. If you have duplicate content on your website, you're losing rankings and traffic. It's important to remember that not all duplicated content is bad; for example, if you have a product description for "iPhone 5", it's not a problem if this page has the same content as all other product pages of iPhones.
But if you have many pages with the same content, then duplicate content is one of the biggest problems on your website. For example, imagine that you have a blog section on your website and each post on the blog has the same content as the home page.
It's important to remember that it's not always easy to determine if you have duplicate content or not. You can use Google Webmaster Tools for this. If you see your website is indexed with lots of pages but doesn't have much content on these pages, then you probably have a problem with duplicate content.
Mistake #6: Not using a subdomain for the blog section
This is a simple mistake that leads to many problems. If you have a blog section on your website, it's much better to use subdomains instead of subfolders. For example, imagine your website is called "snowboard-guide.com". You should use a blog section on "blog.snowboard-guide.com" and not something like "blogs/main/snowboard-guide.com".
It's much better to name your subdomains after the type of content they have, not the part of your website where this content is located (for example, "blog").
Mistake #7: Not using breadcrumb navigation on the website
Breadcrumbs are very important for helping users navigate your website, especially for large websites with many pages. If you have a big website, breadcrumbs are one of the main navigation elements that users will use. So it's important to use them properly.
Mistake #8: Not writing unique meta descriptions for all pages on your website
The meta description is not used by search engines to rank your website, but it's still one of the major ranking elements. You should write a unique meta description for every page on your website; don't rely on the default description (if you use a proper page template, this will happen automatically).
Mistake #9: Not using a content management system (CMS)
Using a CMS makes it easier for you to control your website and allows you to use many SEO features that aren't available on normal websites. WordPress is the most popular CMS in the world and it's easy to use.
Mistake #10: Not checking your site speed
Google is now using page load speed as a ranking factor, so it's important to make sure that your site loads at optimal speeds. Sites with fast loading times will get an SEO advantage over sites with slow loading times. If you have a WordPress website, many plugins allow you to check your site speed.
Mistake #11: Not using schema markup
Schema markup is one of the best ways to help search engines understand what kind of data they should be showing in their results. For example, if you have a product page on your website, you can use schema markup to describe this page. If you have a video or any rich media on your website, it's better to use schema markup as well.
It's one of the best things you can do to help search engines understand your content and display the right data in the search results.
Mistake #12: Not using local SEO campaigns for local businesses
Local businesses can benefit from local SEO campaigns. If you have a small business, it's better to target people in your area and not everyone on the internet. This is especially true for brick and mortar businesses like bars or restaurants; they should focus their marketing efforts on people who will come to them (if there are no such people, this might be a sign that your business is not good enough).
Mistake #13: Not using international SEO campaigns for global businesses
If you have a large business and your target audience is all around the world, it's important to use an international SEO campaign. If you only use local search (which is common for smaller companies and local businesses), it can be hard to compete with larger companies with a global approach.
There are a few things you should keep in mind when creating an international SEO campaign:
- You need to target the right countries/regions - don't go for as many as possible, but instead use a more focused approach. For example, if you sell beauty supplies, it's better to focus on the UK, Australia, and Canada.
- You need to translate your content - not all companies do this, but it's very important. If you're focusing on English language countries, make sure that your website is also accessible for people who speak other languages. It's best to use professional translation services for this task.
- You need to optimize your website for different languages - using hreflang tags is the best way to do this.
Mistake #14: Not building links with link building tools
SEO campaigns are not complete without an effective link-building strategy. It's important to use many of the available link-building tools and resources. For example, you can use HARO or EurekAlert to build high-quality links from authority sites. You can also use Google's Webmaster Tools to find many related websites.
The best thing about link building is that there are many resources you can rely on when trying to get a link from a reputable source. Of course, this doesn't mean that you can go ahead and do anything to get a link; don't overdo it.
Mistake #15: Not using local directories for local businesses
Local directories are great for both consumers and business owners. If you want to make sure that your customers easily find out who you are, use all of the available local directories. Local directories are especially important if you have a brick-and-mortar business, but they're also useful for online businesses.
If you have a hotel or a restaurant, it's best to get listed on TripAdvisor and Yelp. The latter doesn't allow you to list your website in their listings, so use TripAdvisor instead.
Mistake #16: Not setting up Google Analytics correctly
Google Analytics is very useful, but you need to know how to use it. If you don't, you won't be able to make business decisions based on analytics data. For example, if your website doesn't perform well in organic search results (or any other area for that matter), you need to know how much traffic you're losing because of that. You can do this by setting up goals in Google Analytics.
You also need to make sure that your website is tracking conversions (e-commerce) properly, especially if you want to use it for business decisions like increasing AdWords budget.
Mistake #17: Not checking your site for crawl errors
Crawl errors can be a source of major issues if you don't keep track of them. For example, if Google can't access some of your pages it will most likely index those pages as 404 pages. This means that those URLs won't be able to send you any traffic from organic search results. It's best to check your website regularly for crawl errors, which you can do using Google Search Console or Screaming Frog.
Mistake #18: Not checking rankings regularly
It's important to keep track of your rankings if you want to make smart business decisions based on data. For example, it makes sense to decrease AdWord's budget if your website drops in organic search results. You can do this by checking rankings regularly or using Rank Tracking software.
Mistake #19: Not building links with Reddit
Reddit is one of the biggest websites/communities on the Internet, so you should use it for link-building purposes. For example, you can answer questions related to your industry (or even create a subreddit for discussions), which will most likely result in getting links back to your website.
Mistake #20: Not using RSS feeds correctly
Public forums are not always the best source of link-building opportunities, but you can use them if you know how to do it properly. For example, people who use RSS readers regularly visit forums. This means that you can create your forum signature with a link to your website, which will bring you traffic and high-quality links if done right.
Mistake #21: Not using social media sites for PR purposes
Sites like Facebook, Twitter, and LinkedIn are not only good for promoting content (blogs), but also for generating PR opportunities. For example, you can use Twitter to ask reporters or bloggers (e.g. via DM) to write about your website/blog/content.
Mistake #22: Not using outreach campaigns correctly
Outreach is a great way for building links and getting coverage in the media, but it's also a very time-consuming process. If you're not going to do it right, don't bother with outreach at all - you won't have the time for it. Make sure that you use list building and autoresponders when contacting websites/blogs/journalists for links or coverage.
Mistake #23: Not using SEO tools correctly
One of the biggest mistakes I see in SEO is not using the right tools for link building. For example, it would be best to use BuzzStream or Help A Reporter Out (HARO) when doing outreach for links/coverage, but some people still use email lists and do everything manually. If you want to succeed in SEO, you need to use the right tools.
Mistake #24: Not having a knowledge base for your website
Not having a knowledge base on your website is another common mistake I see among SEOs every day. For example, you can create an FAQ section where users can submit questions or suggest new ideas related to your business/products/services. This will help you get more user engagement and at the same time generate some extra brand signals for your website.
Mistake #25: Not asking for feedback on social media channels
Social media channels are a great way to get in touch with your customers, so make sure that you'll use them correctly. For example, you can ask your followers on Twitter how they feel about your brand/website. This will help you get some quality insights that you can use for SEO purposes in the future.
Mistake #26: Not asking for reviews when doing outreach campaigns
When doing outreach campaigns, don't forget to ask people to review your website or leave feedback. This is a great opportunity to get more user signals for your website and at the same time build some relationships with people.
If you want to analyze your website and solve your SEO mistakes and want to know how to analyze your website for SEO mistakes then please use SEO Analyzer Tool this is a free tool that helps you in analyzing your website SEO mistakes and it also tells you how to solve them.